Growing a business from scratch takes grit, courage and tenacity. However, one tool that can help identify external factors that need to be mitigated is a PESTEL Analysis- A PESTEL analysis is a tool used by existing or new venture businesses to analyze and understand the external factors that can impact business success. PESTEL stands […]
#Entrepreneur Series 1- Switch it with a SWOT!
In this series, I share my analysis of different tools that are needed to launch a successful business. This is in fulfillment of the current Masters in Innovation Leadership program I am enrolled in at the Western Carolina University, NC, USA. A SWOT analysis is a strategic planning tool that aids in the evaluation of […]
#Consumer Speak- Print Copies that Captivate
#The New York Festival Print Campaign”. Not every day do you see a printed advert that can elicit a mix of emotions. This advert by The New York Festival indeed had me feeling mixed feelings once I encountered it. Using a combination of the usual vs. the unusual. This mix of adverts by the New […]
#Brandspeak-Lamp Post advertising-The Hit that marketers Miss!
Lamp posts can make quite an impact for brands-when used appropriately. It is a good support for a brand’s marketing activities especially with the OOH restrictions in Lagos state. In recent times, I have felt physical pain watching its misuse especially along the longest stretch of road in Lagos with the greatest OTS – Third […]
#Understanding the Dynamic Nigerian Consumer:Insights for Success
Throughout my journey, I’ve been fortunate to be part of teams that have delved deep into the minds of Nigerian consumers, and let me tell you, it’s a wild ride! The Nigerian consumer is one of the most dynamic in Africa, constantly evolving and embracing new ways of life. You might think this dynamism is […]
