Nowadays, it is easy to assume media usage in Nigeria. What would this assumption be? That all media channels are controlled and monitored to deliver authentic and creative content- meaning that for any brand to reach and influence its target audience it must make use … Continue reading #Taking Advantage of Nigeria’s Changing Media Landscape- An Opportunity to Wield Brand Supremacy!
The acronym KYC (Know Your Customer) became quite popular in Nigeria within the last decade when the telecom and financial organizations were required to begin re-registering their customers in order to properly ascertain who is who. Today, KYC is a familiar acronym to industries and … Continue reading #Do you KYC( Know your Customer)?
Lamp posts can make quite an impact for brands-when used appropriately. It is a good support for a brand’s marketing activities especially with the OOH restrictions in Lagos state. In recent times, I have felt physical pain watching its misuse especially along the longest stretch … Continue reading #Brandspeak-Lamp Post advertising-The Hit that marketers Miss!
What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and … Continue reading #Brandspeak: The Powerful Link between our Environment and Brand Equity
So the other day, I had issues with my current ISP provider and I picked up the phone and called the customer care line to have them find a solution to the problem and the response was nothing short of going on a trip to … Continue reading #CREATING A LOVE BOND WITH YOUR CUSTOMER!
Food war in a recession:as an avid advert watcher,I noticed the ‘food’ war going on in the Telco world.So, MTN,Etisalat and Glo all have adverts with food as well as some great comedians telling or is it showing the story.Was this a coincidence or no?How … Continue reading #BRANDSPEAK: THE NIGERIAN TELCO FOOD WARS
About two years ago, I was invited to speak at a market research conference about the intimate issues facing market research especially as one of the largest countries in Africa. Nigeria is a land of great potentials projected to become the 4th largest economy in the … Continue reading #Beyond business…the Intimate face of market research!