#Brandspeak-Lamp Post advertising-The Hit that marketers Miss!

Lamp posts can make quite an impact for brands-when used appropriately. It is a good support for a brand's marketing activities especially with the OOH restrictions in Lagos state. In recent times, I have felt physical  pain watching its misuse especially along the longest stretch of road in Lagos with the greatest OTS - Third … Continue reading #Brandspeak-Lamp Post advertising-The Hit that marketers Miss!

#Brandspeak: The Powerful Link between our Environment and Brand Equity

What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. It has been found that CSR practices help businesses … Continue reading #Brandspeak: The Powerful Link between our Environment and Brand Equity

#BRANDSPEAK: THE NIGERIAN TELCO FOOD WARS

Food war in a recession:as an avid advert watcher,I noticed the 'food' war going on in the Telco world.So, MTN,Etisalat and Glo all have adverts with food as well as some great comedians telling or is it showing the story.Was this a coincidence or no?How well were the stories told?Well,lets see..... And the contestants are: MTN … Continue reading #BRANDSPEAK: THE NIGERIAN TELCO FOOD WARS

#Beyond business…the Intimate face of market research!

About two years ago, I was invited to speak at a market research conference about the intimate issues facing market research especially as one of the largest countries in Africa. Nigeria is a land of great potentials projected to become the 4th largest economy in the world by 2050. In spite of the hardships that have … Continue reading #Beyond business…the Intimate face of market research!

#Insights to Innovation…the 3 little pigs & the Big Bad Wolf

Some of us remember the story of the 3 little pigs and the Big Bad Wolf.  The story had always fascinated me. My take of the story was that the first two little pigs were quite dumb to think their choice of material for building a house will protect and save them from being eaten by … Continue reading #Insights to Innovation…the 3 little pigs & the Big Bad Wolf

#Brandspeak: On adverts that scream quietly

So I have been seeing recent Cadbury Bournvita ad-Bournvita Race.I watched it over and over again before it clicked that there was some thing different about it. Here's how it goes: A mother is seen continuously  doing running exercises with her kid and the kid is learning a few lessons-perseverance, healthy living , winning etc.Great stuff! … Continue reading #Brandspeak: On adverts that scream quietly