The acronym KYC (Know Your Customer) became quite popular in Nigeria within the last decade when the telecom and financial organizations were required to begin re-registering their customers in order to properly ascertain who is who. Today, KYC is a familiar acronym to industries and professionals. Let’s take a closer look at what it means … Continue reading #Do you KYC( Know your Customer)?
So the other day, I had issues with my current ISP provider and I picked up the phone and called the customer care line to have them find a solution to the problem and the response was nothing short of going on a trip to Hawaii and being told you will have to join a … Continue reading #CREATING A LOVE BOND WITH YOUR CUSTOMER!
About two years ago, I was invited to speak at a market research conference about the intimate issues facing market research especially as one of the largest countries in Africa. Nigeria is a land of great potentials projected to become the 4th largest economy in the world by 2050. In spite of the hardships that have … Continue reading #Beyond business…the Intimate face of market research!
Some of us remember the story of the 3 little pigs and the Big Bad Wolf. The story had always fascinated me. My take of the story was that the first two little pigs were quite dumb to think their choice of material for building a house will protect and save them from being eaten by … Continue reading #Insights to Innovation…the 3 little pigs & the Big Bad Wolf
According to UN Statistics, about 65% of the total population of Africa are below the age of 35 years, and over 35% are between the ages of 15 and 35 years - making Africa the most youth full continent. By 2020, it is projected that out of four people, three will be on average 20 … Continue reading #Consumer trends in 9ja! What’s in it for local entrepreneurs?
Over the years I have been involved in helping businesses understand who the Nigerian consumer really is and every time it is intriguing to learn that the Nigerian consumer is one of the most dynamic consumers in Africa. The Nigerian consumer is constantly changing and embracing new ways of life and living. You may say … Continue reading The #9ja#Consumer