Nowadays, it is easy to assume media usage in Nigeria. What would this assumption be? That all media channels are controlled and monitored to deliver authentic and creative content- meaning that for any brand to reach and influence its target audience it must make use of one channel- most often television. Perhaps, this may have […]
#Brandspeak: The Powerful Link between our Environment and Brand Equity
What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand-equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. It has been found that CSR practices help businesses […]
#BRANDSPEAK: THE NIGERIAN TELCO FOOD WARS
Food war in a recession:as an avid advert watcher,I noticed the ‘food’ war going on in the Telco world.So, MTN,Etisalat and Glo all have adverts with food as well as some great comedians telling or is it showing the story.Was this a coincidence or no?How well were the stories told?Well,lets see….. And the contestants are: MTN […]
#Insights to Innovation…the 3 little pigs & the Big Bad Wolf
Many of us remember the story of The 3 little Pigs and the Big Bad Wolf. The story always fascinated me as a little girl. As a little girl who was intrigued with many foreign folk tales, my take of the story was that the first two foolish pigs were quite dumb to think their […]
#Brandspeak: On adverts that scream quietly
So I have been seeing recent Cadbury Bournvita ad-Bournvita Race.I watched it over and over again before it clicked that there was some thing different about it. Here’s how it goes: A mother is seen continuously doing running exercises with her kid and the kid is learning a few lessons-perseverance, healthy living , winning etc.Great stuff! […]
#Consumer trends in 9ja! What’s in it for local entrepreneurs?
According to United Nations statistics, about 65% of the total population of Africa are below the age of 35 years, and over 35% are between the ages of 15 and 35 years – making Africa the most youth full continent. By 2020, it is projected that out of four people, three will be on average […]
#Understanding the Dynamic Nigerian Consumer:Insights for Success
Throughout my journey, I’ve been fortunate to be part of teams that have delved deep into the minds of Nigerian consumers, and let me tell you, it’s a wild ride! The Nigerian consumer is one of the most dynamic in Africa, constantly evolving and embracing new ways of life. You might think this dynamism is […]