A long time ago, before television was invented, the radio was the most significant appliance in many homes. It was an exciting medium for informing listeners about what was happening in locations they couldn’t visit. People listened to the radio for stories, news, and music. I recall as a young child, we used to get […]
#Consumer Speak- TV Adverts with Impact
Whether in your living room, office, car, bus or even while flying or jetting on a boat, people worldwide can view millions of advertisements from anywhere. In contrast to a century ago, today, advertisements are distributed and can be seen by anyone from any platform to entice and elicit a pre-determined action or reaction. These […]
#Taking Advantage of Nigeria’s Changing Media Landscape- An Opportunity to Wield Brand Supremacy!
Nowadays, it is easy to assume media usage in Nigeria. What would this assumption be? That all media channels are controlled and monitored to deliver authentic and creative content- meaning that for any brand to reach and influence its target audience it must make use of one channel- most often television. Perhaps, this may have […]
#Do you KYC( Know your Customer)?
The acronym KYC (Know Your Customer) became quite popular in Nigeria within the last decade when the telecom and financial organizations were required to begin re-registering their customers in order to properly ascertain who is who. Today, KYC is a familiar acronym to industries and professionals. Let’s take a closer look at what it means […]
#Brandspeak: The Powerful Link between our Environment and Brand Equity
What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand-equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. It has been found that CSR practices help businesses […]
#Creating a love bond with your customer.
So the other day, I had issues with my current ISP provider and I picked up the phone and called the customer care line to have them find a solution to the problem and the response was nothing short of going on a trip to Hawaii and being told you will have to join a […]
#BRANDSPEAK: THE NIGERIAN TELCO FOOD WARS
Food war in a recession:as an avid advert watcher,I noticed the ‘food’ war going on in the Telco world.So, MTN,Etisalat and Glo all have adverts with food as well as some great comedians telling or is it showing the story.Was this a coincidence or no?How well were the stories told?Well,lets see….. And the contestants are: MTN […]
#Beyond business…the Intimate face of market research!
A while back, I got the awesome chance to speak at a market research conference about the intriguing challenges facing market research, especially in our beloved Nigeria – a country bursting with potential, set to become the 4th largest economy in the world by 2050. 🇳🇬 But let’s face it, our nation is no stranger […]
#Insights to Innovation…the 3 little pigs & the Big Bad Wolf
Many of us remember the story of The 3 little Pigs and the Big Bad Wolf. The story always fascinated me as a little girl. As a little girl who was intrigued with many foreign folk tales, my take of the story was that the first two foolish pigs were quite dumb to think their […]
#Brandspeak: On adverts that scream quietly
So I have been seeing recent Cadbury Bournvita ad-Bournvita Race.I watched it over and over again before it clicked that there was some thing different about it. Here’s how it goes: A mother is seen continuously doing running exercises with her kid and the kid is learning a few lessons-perseverance, healthy living , winning etc.Great stuff! […]