Nowadays, it is easy to assume media usage in Nigeria. What would this assumption be? That all media channels are controlled and monitored to deliver authentic and creative content- meaning that for any brand to reach and influence its target audience it must make use of one channel- most often television. Perhaps, this may have […]
#Beyond business…the Intimate face of market research!
A while back, I got the awesome chance to speak at a market research conference about the intriguing challenges facing market research, especially in our beloved Nigeria – a country bursting with potential, set to become the 4th largest economy in the world by 2050. 🇳🇬 But let’s face it, our nation is no stranger […]
#Consumer trends in 9ja! What’s in it for local entrepreneurs?
According to United Nations statistics, about 65% of the total population of Africa are below the age of 35 years, and over 35% are between the ages of 15 and 35 years – making Africa the most youth full continent. By 2020, it is projected that out of four people, three will be on average […]
#Understanding the Dynamic Nigerian Consumer:Insights for Success
Throughout my journey, I’ve been fortunate to be part of teams that have delved deep into the minds of Nigerian consumers, and let me tell you, it’s a wild ride! The Nigerian consumer is one of the most dynamic in Africa, constantly evolving and embracing new ways of life. You might think this dynamism is […]