In this series, I present an analysis of a market research consulting business. This is in fulfillment of ENT 610- Entrepreneur Creation at the Western Carolina University. Kindly share your comments
#CustomerSpeak- Improving customer retention and loyalty through the brand promise
Just recently, I switched from a brand of internet service provider to another because I just was no longer connecting to them anymore. Why? I had been using this brand consistently for quite a while and not once did I feel appreciated or noticed for my loyalty. Not even a birthday text on my birthday […]
#Taking Advantage of Nigeria’s Changing Media Landscape- An Opportunity to Wield Brand Supremacy!
Nowadays, it is easy to assume media usage in Nigeria. What would this assumption be? That all media channels are controlled and monitored to deliver authentic and creative content- meaning that for any brand to reach and influence its target audience it must make use of one channel- most often television. Perhaps, this may have […]
#Brandspeak: The Powerful Link between our Environment and Brand Equity
What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand-equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. It has been found that CSR practices help businesses […]
#Creating a love bond with your customer.
So the other day, I had issues with my current ISP provider and I picked up the phone and called the customer care line to have them find a solution to the problem and the response was nothing short of going on a trip to Hawaii and being told you will have to join a […]
#Insights to Innovation…the 3 little pigs & the Big Bad Wolf
Many of us remember the story of The 3 little Pigs and the Big Bad Wolf. The story always fascinated me as a little girl. As a little girl who was intrigued with many foreign folk tales, my take of the story was that the first two foolish pigs were quite dumb to think their […]
#Brandspeak: On adverts that scream quietly
So I have been seeing recent Cadbury Bournvita ad-Bournvita Race.I watched it over and over again before it clicked that there was some thing different about it. Here’s how it goes: A mother is seen continuously doing running exercises with her kid and the kid is learning a few lessons-perseverance, healthy living , winning etc.Great stuff! […]
#Consumer trends in 9ja! What’s in it for local entrepreneurs?
According to United Nations statistics, about 65% of the total population of Africa are below the age of 35 years, and over 35% are between the ages of 15 and 35 years – making Africa the most youth full continent. By 2020, it is projected that out of four people, three will be on average […]