Just recently, I switched from a brand of internet service provider to another because I just was no longer connecting to them anymore. Why? I had been using this brand consistently for quite a while and not once did I feel appreciated or noticed for my loyalty. Not even a birthday text on my birthday […]
#Do you KYC( Know your Customer)?
The acronym KYC (Know Your Customer) became quite popular in Nigeria within the last decade when the telecom and financial organizations were required to begin re-registering their customers in order to properly ascertain who is who. Today, KYC is a familiar acronym to industries and professionals. Let’s take a closer look at what it means […]
#Brandspeak: The Powerful Link between our Environment and Brand Equity
What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand-equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. It has been found that CSR practices help businesses […]
#Creating a love bond with your customer.
So the other day, I had issues with my current ISP provider and I picked up the phone and called the customer care line to have them find a solution to the problem and the response was nothing short of going on a trip to Hawaii and being told you will have to join a […]