Just recently, I switched from a brand of internet service provider to another because I just was no longer connecting to them anymore. Why? I had been using this brand consistently for quite a while and not once did I feel appreciated or noticed for my loyalty. Not even a birthday text on my birthday […]
#Do you KYC( Know your Customer)?
The acronym KYC (Know Your Customer) became quite popular in Nigeria within the last decade when the telecom and financial organizations were required to begin re-registering their customers in order to properly ascertain who is who. Today, KYC is a familiar acronym to industries and professionals. Let’s take a closer look at what it means […]
#Creating a love bond with your customer.
So the other day, I had issues with my current ISP provider and I picked up the phone and called the customer care line to have them find a solution to the problem and the response was nothing short of going on a trip to Hawaii and being told you will have to join a […]
#Brandspeak: On adverts that scream quietly
So I have been seeing recent Cadbury Bournvita ad-Bournvita Race.I watched it over and over again before it clicked that there was some thing different about it. Here’s how it goes: A mother is seen continuously doing running exercises with her kid and the kid is learning a few lessons-perseverance, healthy living , winning etc.Great stuff! […]
#Consumer trends in 9ja! What’s in it for local entrepreneurs?
According to United Nations statistics, about 65% of the total population of Africa are below the age of 35 years, and over 35% are between the ages of 15 and 35 years – making Africa the most youth full continent. By 2020, it is projected that out of four people, three will be on average […]
#Understanding the Dynamic Nigerian Consumer:Insights for Success
Throughout my journey, I’ve been fortunate to be part of teams that have delved deep into the minds of Nigerian consumers, and let me tell you, it’s a wild ride! The Nigerian consumer is one of the most dynamic in Africa, constantly evolving and embracing new ways of life. You might think this dynamism is […]