VALUING: 3rd Fundamental of Early-Stage Investing Valuing and Evaluation are close in the concepts and parameters they look at. However, valuing is as essential as an evaluation because it helps the investor determine the value or worth of the potential investment. While Evaluation helps an angel investor determine the overall potential and viability of a […]

Part II: Evaluating: 2nd Fundamental of Early-Stage Investing Evaluating early-stage startups is about assessing the context in which the start-up operates. In other words, every evaluation should be done using a nuanced approach due to the unique challenges and opportunities in the assessment environment. Looking at it from this angle helps me consider the evaluation […]

Sourcing: The 1st fundamental This series introduces a required book, “Winning Angels: The 7 Fundamentals of Early-Stage Investing,” for the course Entrepreneur Feasibility in fulfillment of a Masters in Innovation Leadership at Western Carolina University. Investing is an activity that recently piqued my interest. While still living in Nigeria, when Ponzi schemes were trending. Like […]

This series introduces a required book, “Winning Angels: The 7 Fundamentals of Early-Stage Investing,” for the course Entrepreneur Feasibility in fulfillment of a Masters in Innovation Leadership at Western Carolina University. Investing is an activity that recently piqued my interest. While still living in Nigeria, when Ponzi schemes were trending. Like many others, I became […]

There are so many products and services in the world both in the physical space and within the digital space. As such finding a particular product or service will take a lot of effort as the competition is very huge. A strategic media plan is a tool that has the ability to help the public […]

McDonald’s “Help your kitchen to stay clean” McDonald’s has been a major player in the fast-food industry for decades, and its advertising campaigns have played a significant role in establishing the brand’s reputation and identity.  While the company has faced criticism for its role in the obesity epidemic and other health-related issues, its marketing efforts […]

Here is the Situation Analysis for a Market Research Consulting Business. Kindly leave your comments and feedback.

In this video, I highlight a Porter’s Value Chain Analysis for a Market Research Consultancy!

Have you ever noticed a billboard along the road? Or perhaps a subway poster?  These are some instances of outdoor advertisements. Outdoor advertising is advertising that is seen in public locations. It is visible to persons walking, driving, or taking the bus. Outdoor advertising may advertise a wide range of products and services. It can […]