Welcome
Welcome to d9jaconsumer.com where we have a passion for dialogue, discovery, and decision-guiding insights about the Nigerian consumer, highlighting who they are, what drives their decision, and how they interact with products and services.
Our commitment is to try and present to you the different trends, patterns, and emerging practices existing in a huge and highly fragmented market like Nigeria, focusing on both the urban and rural.
We present our opinions and views to you in such a way that it is expected to provide the most valuable insights for you and your stakeholders.
Our focus is to help entrepreneurs find the needed knowledge and insights to guide their innovation and business development.
Consumers are more than just faces!
The Nigerian Consumer is a peculiar consumer different from any other African consumer.
Why?
The Nigerian consumer appreciates the value of culture, knows what he/she wants, is unique, and strives to find value in everything regardless of prevailing conditions.
The Nigerian consumer is aspirational, discerning, lively, trendy, uncompromising, and quality driven.
On d9jaconsumer Blog, we bring the reader closer to the issues, trends, challenges, and dynamics of all strata of the Nigerian Consumer with a view to encouraging the use of insights-driven information for better products and services to its customers.