About two years ago, I was invited to speak at a market research conference about the intimate issues facing market research especially as one of the largest countries in Africa. Nigeria is a land of great potentials projected to become the 4th largest economy in the world by 2050. In spite of the hardships that have … Continue reading #Beyond business…the Intimate face of market research!
Over the years I have been involved in helping businesses understand who the Nigerian consumer really is and every time it is intriguing to learn that the Nigerian consumer is one of the most dynamic consumers in Africa. The Nigerian consumer is constantly changing and embracing new ways of life and living. You may say … Continue reading The #9ja#Consumer