#Brandspeak: The Powerful Link between our Environment and Brand Equity

What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. It has been found that CSR practices help businesses … Continue reading #Brandspeak: The Powerful Link between our Environment and Brand Equity