Tag: CSR

#Brandspeak: The Powerful Link between our Environment and Brand Equity

What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and … Continue reading #Brandspeak: The Powerful Link between our Environment and Brand Equity