Some of us remember the story of the 3 little pigs and the Big Bad Wolf. The story had always fascinated me. My take of the story was that the first two little pigs were quite dumb to think their choice of material for building a … Continue reading #Insights to Innovation…the 3 little pigs & the Big Bad Wolf
So I have been seeing recent Cadbury Bournvita ad-Bournvita Race.I watched it over and over again before it clicked that there was some thing different about it. Here's how it goes: A mother is seen continuously doing running exercises with her kid and the kid is … Continue reading #Brandspeak: On adverts that scream quietly
According to UN Statistics, about 65% of the total population of Africa are below the age of 35 years, and over 35% are between the ages of 15 and 35 years - making Africa the most youth full continent. By 2020, it is projected that … Continue reading #Consumer trends in 9ja! What’s in it for local entrepreneurs?
Over the years I have been involved in helping businesses understand who the Nigerian consumer really is and every time it is intriguing to learn that the Nigerian consumer is one of the most dynamic consumers in Africa. The Nigerian consumer is constantly changing and … Continue reading The #9ja#Consumer