#Brandspeak: On adverts that scream quietly

So I have been seeing recent Cadbury Bournvita ad-Bournvita Race.I watched it over and over again before it clicked that there was some thing different about it. Here's how it goes: A mother is seen continuously  doing running exercises with her kid and the kid is learning a few lessons-perseverance, healthy living , winning etc.Great stuff! … Continue reading #Brandspeak: On adverts that scream quietly

#Consumer trends in 9ja! What’s in it for local entrepreneurs?

According to UN Statistics, about 65% of the total population of Africa are below the age of 35 years, and over 35% are between the ages of 15 and 35 years - making Africa the most youth full continent. By 2020, it is projected that out of four people, three will be on average 20 … Continue reading #Consumer trends in 9ja! What’s in it for local entrepreneurs?

The #9ja#Consumer

Over the years I have been involved in helping businesses understand who the Nigerian consumer really is and every time it is intriguing to learn that the Nigerian consumer is one of the most dynamic consumers in Africa.  The Nigerian consumer is constantly changing and embracing new ways of life and living. You may say … Continue reading The #9ja#Consumer