Welcome to d9jaconsumer.com where we have a passion for dialogue, discovery and decision-guiding insights about who the Nigerian consumer really is. Our commitment is to try and present to you the different trends and patterns existing in a huge and highly fragmented market like Nigeria with a focus on both the urban and rural.

We present our opinions and views to you in such a way that it is expected to provide the most useful insights for you and your stakeholders. Our focus is to help entrepreneurs find the needed knowledge and insights that can guide their innovation and business development.

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