Lamp posts can make quite an impact for brands-when used appropriately. It is a good support for a brand's marketing activities especially with the OOH restrictions in Lagos state. In recent times, I have felt physical pain watching its misuse especially along the longest stretch of road in Lagos with the greatest OTS - Third … Continue reading #Brandspeak-Lamp Post advertising-The Hit that marketers Miss!
According to UN Statistics, about 65% of the total population of Africa are below the age of 35 years, and over 35% are between the ages of 15 and 35 years - making Africa the most youth full continent. By 2020, it is projected that out of four people, three will be on average 20 … Continue reading #Consumer trends in 9ja! What’s in it for local entrepreneurs?
Over the years I have been involved in helping businesses understand who the Nigerian consumer really is and every time it is intriguing to learn that the Nigerian consumer is one of the most dynamic consumers in Africa. The Nigerian consumer is constantly changing and embracing new ways of life and living. You may say … Continue reading The #9ja#Consumer