Nowadays, it is easy to assume media usage in Nigeria. What would this assumption be? That all media channels are controlled and monitored to deliver authentic and creative content- meaning that for any brand to reach and influence its target audience it must make use … Continue reading #Taking Advantage of Nigeria’s Changing Media Landscape- An Opportunity to Wield Brand Supremacy!
What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and … Continue reading #Brandspeak: The Powerful Link between our Environment and Brand Equity
Food war in a recession:as an avid advert watcher,I noticed the ‘food’ war going on in the Telco world.So, MTN,Etisalat and Glo all have adverts with food as well as some great comedians telling or is it showing the story.Was this a coincidence or no?How … Continue reading #BRANDSPEAK: THE NIGERIAN TELCO FOOD WARS
Some of us remember the story of the 3 little pigs and the Big Bad Wolf. The story had always fascinated me. My take of the story was that the first two little pigs were quite dumb to think their choice of material for building a … Continue reading #Insights to Innovation…the 3 little pigs & the Big Bad Wolf
So I have been seeing recent Cadbury Bournvita ad-Bournvita Race.I watched it over and over again before it clicked that there was some thing different about it. Here's how it goes: A mother is seen continuously doing running exercises with her kid and the kid is … Continue reading #Brandspeak: On adverts that scream quietly
Over the years I have been involved in helping businesses understand who the Nigerian consumer really is and every time it is intriguing to learn that the Nigerian consumer is one of the most dynamic consumers in Africa. The Nigerian consumer is constantly changing and … Continue reading The #9ja#Consumer