#Brandspeak: The Powerful Link between our Environment and Brand Equity

What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. It has been found that CSR practices help businesses … Continue reading #Brandspeak: The Powerful Link between our Environment and Brand Equity

#Insights to Innovation…the 3 little pigs & the Big Bad Wolf

Some of us remember the story of the 3 little pigs and the Big Bad Wolf.  The story had always fascinated me. My take of the story was that the first two little pigs were quite dumb to think their choice of material for building a house will protect and save them from being eaten by … Continue reading #Insights to Innovation…the 3 little pigs & the Big Bad Wolf