What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. It has been found that CSR practices help businesses … Continue reading #Brandspeak: The Powerful Link between our Environment and Brand Equity
So the other day, I had issues with my current ISP provider and I picked up the phone and called the customer care line to have them find a solution to the problem and the response was nothing short of going on a trip to Hawaii and being told you will have to join a … Continue reading #CREATING A LOVE BOND WITH YOUR CUSTOMER!
Some of us remember the story of the 3 little pigs and the Big Bad Wolf. The story had always fascinated me. My take of the story was that the first two little pigs were quite dumb to think their choice of material for building a house will protect and save them from being eaten by … Continue reading #Insights to Innovation…the 3 little pigs & the Big Bad Wolf