Lamp posts can make quite an impact for brands-when used appropriately. It is a good support for a brand’s marketing activities especially with the OOH restrictions in Lagos state. In recent times, I have felt physical pain watching its misuse especially along the longest stretch … Continue reading #Brandspeak-Lamp Post advertising-The Hit that marketers Miss!
What is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and … Continue reading #Brandspeak: The Powerful Link between our Environment and Brand Equity
Food war in a recession:as an avid advert watcher,I noticed the ‘food’ war going on in the Telco world.So, MTN,Etisalat and Glo all have adverts with food as well as some great comedians telling or is it showing the story.Was this a coincidence or no?How … Continue reading #BRANDSPEAK: THE NIGERIAN TELCO FOOD WARS
So I have been seeing recent Cadbury Bournvita ad-Bournvita Race.I watched it over and over again before it clicked that there was some thing different about it. Here's how it goes: A mother is seen continuously doing running exercises with her kid and the kid is … Continue reading #Brandspeak: On adverts that scream quietly