Consumers are more than just faces! The Nigerian Consumer is a peculiar consumer different from any other African consumer. Why? The Nigerian consumer appreciates the value of culture, knows what he wants, is unique and strives to find value in everything regardless of prevailing conditions. The Nigerian consumer is aspirational, discerning, lively, trendy, uncompromising and quality driven.
This site aims at helping the reader become more conscious of the trends and dynamics of the Nigerian Consumer with a view to encouraging the use of insights driven information for the development of goods and services by Nigerian companies and organization.
This site is powered by MarkMonitor Consulting.